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4711
I FEEL NOUVEAU

    This is the story of over 200 years old and still existing brand: 4711. the name is a symbolic derivation of an original house number of the company in cologne & it is the most famous eau de cologne of the world. The term ‘eau de cologne’ was transferred from the original brand’s title ‘Koelsch Wasser’ (The water of Cologne) which, carried out into the world, was taken over by all the fragrance producer to mark this special perfume making process. This campaign marks the new chapter in the companies history, celebrating the 220 years of existence with the hugest campaign since. With the launch of the new ‘old’ scent – 4711 nouveau cologne is re-defining the traditional product, targeting the younger market. The main carrier of this first campaign since 3 years is the beautiful …

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    CREDITS
    ·

    CLIENT

    4711 // MAEURER & WIRTZ // GERMANY

    AGENCY

    PLANTAGE // BERLIN

    PRODUCTION COMPANY

    PALLADIUM // COLOGNE

    EXECUTIVE PRODUCER

    KNUT LOSEN

    LINE PRODUCER

    JAQUELINE PHNITZSCH

    DIRECTOR

    MATTHIAS ZENTNER

    DOP

    STEFAN VON BORBELY

    UNDERWATER DOP

    DIDIER NOIROT

    POST

    VELVET.FILM // MUNICH

    POST PRODUCER

    GUSTAF RICHTER

    VFX SUPERVISOR & 3D ANIMATION

    LEIF PETERSEN

    FLAME ARTIST

    LENE HOENIGSCHMID

    NUKE & SHAKE ARTISTS

    MANUEL VOSS, BENJAMIN KACZOREK, CHRISTIAN BLEIER & PHILIPP DANNER

    EDITORS

    JOCHEN KRAUS

    MUSIC

    LARGOLAND

    MUSIC COMPOSER

    CHRISTOPH BLASER & STEFFEN KAHLES