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BRITA
SUGAR BUILDINGS
    [
  • Director
  • ·
  • Matthias Zentner

This is not just an advertising with a message, but also one about our personal choices. “Brita”, the producer of water filters, wants to remind us of how much sugar is in just one can of soda? Exactly nine.

With Matthias Zentner as the director and two master-sugar-cube-sculptors from Nord Ireland: Mark Revels & Brendan Jamison, Brita created a gigantic city in the shape of a human being made completely with real sugar cubes. The exact amount of cubes was 221,314 used in a 3 weeks work, and this is also the exact amount of sugar one person drinks in a lifetime by consuming only one soda can per day!

In a step-by-step filming process, clever angles and swaying moves, the city grows and grows, expanding to an almost 10-meter long human silhouette, which was pre-build as a …

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:: AWARDS
LIAA | Bronze; New York Festivals | 2xfinalist
CREDITS
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BRAND

BRITA

AGENCY

DDB CALIFORNIA // SAN FRANCISCO // CA

CREATIVE DIRECTOR

JIM BOSILJEVAC

ASSOC. CREATIVE DIRECTOR

SAM BROWN

DIRECTOR OF PRODUCTION

BRYAN HOLT

GROUP ACCOUNT DIRECTOR

VICKI SANDERS

ACCOUNT DIRECTOR

MINJIA QIU

PRODUCTION COMPANY

HARVEST FILMS // SANTA MONICA // CA

DIRECTOR

MATTHIAS ZENTNER

EXECUTIVE PRODUCERS

BONNIE GOLDFARB // ROB SEXTON

HEAD OF PRODUCTION

NIKO WHELAN

LINE PRODUCER

FRANCIE MOORE

DP

STEFAN VON BORBELY

PRODUCTION DESIGNER

LAURA FOX

EDITORIAL

BEAST // SAN FRANCISCO // CA

EDITOR

TIM BROOKS

EXECUTIVE PRODUCER

TRACEY COLEMAN

PREVISUALIZATION

VELVET MEDEIENDESIGN GMBH

MUSIC COMPANY

RING THE ALARM // LOS ANGELES // CA

CREATIVE DIRECTOR

DARON HOLLOWELL

EXEC. PRODUCER

JENNY HOLLOWELL