remove from playlist
MY·PLAYLIST
BUICK GL8
SITTING
    [
  • Director
  • ·
  • Matthias Zentner

velvets magic has been generously spreading over the Chinese market with our, just published, Asian project by Matthias Zentner for Buick GL8.

Pristine oversized mirror as simple and minimal setting with a magnificent effect reflects as performance theatre of comfortable sitting. Each angle of  “art of sitting” stands as a metaphor of emotion. The white and shimmering car feels like the pearl in a giant mirror lake, revealing all the conveniences of the new Buick model.   

The cosiness of the new vehicle helps our hero to maintain the most natural sitting posture.

Catching that personal moment of pleasure and content, enhanced with gravity.

CREDITS
·

CLIENT

BUICK

AGENCY

OGILVY CHINA

PRODUCTION

NEWLIFE-FILM | SHANGHAI
MIN MA

PRODUCTION | POST PRODUCTION

VELVET MEDIENDESIGN | MUNICH

DIRECTOR

MATTHIAS ZENTNER

DOP

DIETER DEVENTER

POST PRODUCER | VELVET

MARIA METODIEVA

POST PRODUCTION SUPERVISOR

NIKLAS STOLZENBERG | CHRISTOPHER CHABER

CONCEPT ART | MATTEPAINTING

KORBINIAN VOGEL

EDITOR

FLORIAN HOEGER

GRADING

BIANCA RUDOLPH | ARRI

MOTIONGRAPHICS

THOMAS WERNBACHER

CGI

MORITZ HAUSLER | IGNYTE

COMPOSITING

CHRISTIAN SCHRILLS | TOM TILLER | MARCO PELZEL | PETER NEMEC | LENE HOENIGSCHMID | MORTIMER WARLIMONT

RETOUCHING | ROTOSCOPING

RAYK HEMMERLING | JOHANNES BOGENHAUSER

MUSIC

CHRIS ZHOU