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CBC CHANNEL
RE-DESIGN

    The design of Egyptian private entertainment channel CBC (Capitol Broadcasting Center) specialized mainly in entertainment, drama and political talk shows, just got polished up and dusted off in a re-brand by velvet’s design department.

    Original purple color, driven from the channel’s CI, was taken beyond the static, enriching the design with more energy & dynamics. Born from the brands mission statement “We go further”, this energy flow had to break free from the stand-still and spread out as light, giving birth to a life circle.

    The logo becomes transparent silhouette in the shape of the cut-out circles, containing the sparks of the whole prismatic spectrum: the energy of Egyptian nation.

    Idents transport this idea even further, using the theme-defined colors for the …

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    CREDITS
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    CLIENT

    CBC CHANNEL | EGYPT

    GROUP DIRECTOR | STRATEGY

    RAWIA AL SHATER

    EXECUTIVE DIRECTOR ENTERTAINMENT AND COMMISSIONING

    MOHAMED SHAABAN

    HEAD OF DESIGN

    MATTHIAS ZENTNER

    CREATIVE DIRECTOR

    THOMAS WERNBACHER

    PRODUCER

    MARIA METODIEVA | ANDREAS FILIP | SAMPADA HARKARA

    TECHNICAL ASSISTANT

    CHRISTOPHER CHABER

    LAYOUT AFX | C4D

    THOMAS WERNBACHER | IRIS ENGLER | STEFANIE PFANN | MARKUS FEDER | KORBINIAN CHRISTOPH VOGEL | MANUEL STEINHAUSER

    2D ANIMATION | COMPOSITING AFX

    MARKUS FEDER | IRIS ENGLER | STEFANIE PFANN | DANIEL SCHMIDT | MANUEL STEINHAUSER | AITOR CABANAS

    2D: FLAME – NUKE | COMPOSITING

    MARCO PELZEL | LENE HOENIGSCHMID

    3D: HOUDINI | MAYA | ZBRUSH | MARI

    HANNES GERL | FELIX HOERLEIN | BORIS BRUCHHAUS | TOM FREITAG | THOMAS HELZLE | MATTHIAS MITTELMEYER

    DIGITALES MATTEPAINTING

    KORBINIAN VOGEL

    DIRECTOR

    MATTHIAS ZENTNER

    EDITOR

    MATTHIAS ZENTNER | FLO HOEGER

    CHOREGRAPHER

    JULIA KOCH

    DANCER

    ERICK ODRIOZOLA | MARIA GARCIA

    MOTIONCAPTURE

    METRICMINDS

    PRINT

    STEFANIE HARTMANN | WIEBKE PFORR

    MUSIC

    ALY FATHALLA