Germany has long, cold winters with heavy, grey clouds hanging over it for months, so it is natural that people want to capture and keep every single sun ray they see, forever!
We took this appreciation and made it into an idea for Das Erste’s Early Summer campaign.
Two, sunny, cinematic and poetic ident’s emerged from the creative heads of velvet’s think tank: “Sun Jar” and “Sun Frame”, both celebrating our thirst for that warm, yellow substance, the substantial part of all life: the Sun. So warming, that we want to catch the yellow ball in a treasure jar and capture its glow for our frames at home.
CLIENT
CLIENT CD
CLIENT PM
AGENCY
AGENCY HEAD OF DESIGN
CREATIVE DIRECTION VELVET
CREATIVE DIRECTION
PM
FILM PRODUCTION
DIRECTOR
DOP
PRODUCER
SERVICE PRODUCTION
ART DIRECTOR
POST PRODUCTION
POST PRODUCER
EDITOR
FLAME ARTIST
RETOUCH NUKE ARTIST
COLOR CORRECTION
MUSIC COMPOSED AND PRODUCED