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DAS ERSTE
EARLY SUMMER

    Germany has long, cold winters with heavy, grey clouds hanging over it for months, so it is natural that people want to capture and keep every single sun ray they see, forever!

    We took this appreciation and made it into an idea for Das Erste’s Early Summer campaign.

    Two, sunny, cinematic and poetic ident’s emerged from the creative heads of velvet’s think tank: “Sun Jar” and “Sun Frame”, both celebrating our thirst for that warm, yellow substance, the substantial part of all life: the Sun. So warming, that we want to catch the yellow ball in a treasure jar and capture its glow for our frames at home.

    CREDITS
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    CLIENT

    DAS ERSTE // GERMANY

    CLIENT CD

    HENRIETTE EDLE VON HOESSLE

    CLIENT PM

    SYLVIA GUSTAT / WERNER MAYER

    AGENCY

    VELVET MEDIENDESIGN GMBH / PERFECT ACCIDENT CREATIVE SERVICES GMBH

    AGENCY HEAD OF DESIGN

    MARTIN KETT (PA)

    CREATIVE DIRECTION VELVET

    THOMAS WERNBACHER / MATTHIAS ZENTNER

    CREATIVE DIRECTION

    IRIS ENGLER (PA)

    PM

    KATHRIN HAGENBACH (PA)

    FILM PRODUCTION

    VELVET MEDIENDESIGN GMBH // MUNICH

    DIRECTOR

    MATTHIAS ZENTNER

    DOP

    ROB MALPAGE

    PRODUCER

    OLIVER LOESSL / MARIA METODIEVA

    SERVICE PRODUCTION

    TRAVELLING PRODUCTIONS

    ART DIRECTOR

    SOFIA LEITE

    POST PRODUCTION

    VELVET MEDIENDESIGN GMBH // MUNICH

    POST PRODUCER

    NIKLAS STOLZENBERG

    EDITOR

    FLORIAN HÖGER

    FLAME ARTIST

    PETER NEMEC / ANDREAS RATHMACHER / TOM TILLER

    RETOUCH NUKE ARTIST

    RAYK HEMMERLING

    COLOR CORRECTION

    BIANCA RUDOLPH

    MUSIC COMPOSED AND PRODUCED

    TRAFALGAR 13 / TONI MIR