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DAS ERSTE SOCHI
OLYMPIC WINTER GAMES 2014

    For the Olympic Winter Games 2014 in Sochi, Das Erste launched a campaign supporting this biggest international sporting event. As an interpretation of 3 sporting disciplines: ski, curling and bob sleigh we unfold the sporting talent and potential in everyone.

    “Discover the athlete in you!” was the working title, showing the average man or woman, rather than a professional athlete, lifting the olympic event and spirit beyond the typical sports world and positioning it in reality and unfolding everyone as a hero. Sport is fun and it can be highly entertaining in a playful way. It is not only an aesthetic anthem for one chosen kind, but a pleasurable event where everyone is invited to climb on the winner”s podium. The short stories, combined with original video footage of the …

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    CREDITS
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    CLIENT

    DAS ERSTE, GERMANY

    AGENCY

    PERFECT ACCIDENT AND VELVET MEDIENDESIGN GMBH

    CLIENT CD

    HENRIETTE EDLE VON HOESSLE

    CLIENT PM

    SYLVIA GUSTAT

    HEAD OF DESIGN

    MARTIN KETT

    CREATIVE DIRECTION

    STEFANIE REINHART AND THOMAS WERNBACHER

    PROJECT MANAGEMENT

    VRONI SPIEGLER

    PRODUCTION

    VELVET MEDIENDESIGN GMBH

    DIRECTOR

    MATTHIAS ZENTNER

    PRODUCER

    OLIVER LOESSL

    DOP

    DIETER DEVENTER

    SERVICE PRODUCTION

    CHOUPKOV BROTHER, BULGARIA

    SERVICE PRODUCER

    MARIA METADIEVA AND SLAVINIA KATSARSKA

    ART DIRECTOR

    SABINA CHRISTOVA

    SYLING

    MINA KAYE

    POST PRODUCER

    OLIVER LOESSL

    EDIT

    JOCHEN KRAUS

    COLOR CORRECTION BASELIGHT

    BIANCA RUDOLPH

    LEAD ARTIST FLAME

    TOM TILLER

    NUKE ARTISTS

    RAYK HEMMERLING

    SOUND CONCEPT

    JOCHEN KRAUS

    SOUND MIX

    EXIT STUDIO MUNICH