For the Olympic Winter Games 2014 in Sochi, Das Erste launched a campaign supporting this biggest international sporting event. As an interpretation of 3 sporting disciplines: ski, curling and bob sleigh we unfold the sporting talent and potential in everyone.
“Discover the athlete in you!” was the working title, showing the average man or woman, rather than a professional athlete, lifting the olympic event and spirit beyond the typical sports world and positioning it in reality and unfolding everyone as a hero. Sport is fun and it can be highly entertaining in a playful way. It is not only an aesthetic anthem for one chosen kind, but a pleasurable event where everyone is invited to climb on the winner”s podium. The short stories, combined with original video footage of the …
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