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DEFY
BELIEVE IN BETTER

    Siyabulela Xuza, coming from a poor, underprivileged environment, is today a rocket scientist, a Harvard student and a young, South African man with a big future. Today he is also the youngest member of the Africa 2.0 energy advisory panel.

    Rob Malpage uses his success story in a commercial for Defy (manufacturer of quality branded appliances) to bring out the message that it is important to keep the goals in sight and just believe in better!

    CREDITS
    ·

    DIRECTOR

    ROB MALPAGE

    AGENCY

    OGILVY & MATHER DURBAN

    PRODUCTION

    VELOCITY SA