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DEFY
BELIEVE IN BETTER
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  • Director
  • ·
  • Rob Malpage

Siyabulela Xuza, coming from a poor, underprivileged environment, is today a rocket scientist, a Harvard student and a young, South African man with a big future. Today he is also the youngest member of the Africa 2.0 energy advisory panel.

Rob Malpage uses his success story in a commercial for Defy (manufacturer of quality branded appliances) to bring out the message that it is important to keep the goals in sight and just believe in better!

CREDITS
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DIRECTOR

ROB MALPAGE

AGENCY

OGILVY & MATHER DURBAN

PRODUCTION

VELOCITY SA