The Japanese technological company Fujitsu teamed up with the Italian production Filmmaster and the director Matthias Zentner for their new air-condition commercial, just launched. The simple idea was that the perfect choreography of fans, done by hundreds of ice-cold Geishas, provoke the cold wind coming out of an air-condition. They coordinate so perfectly, that the interaction of fans provides the cool breeze. As for the mentality of the Japanese culture, every person functions like one for all, the synchronization of the Geisha dancer is in a perfect harmony. The white hair stands for an icy Geisha, the colour-codes were inspired by the temperature scale and the corporate colours of Fujitsu. The costumes were designed using the heritage of kimonos and transferring it into a …