remove from playlist
MY·PLAYLIST
GILLETTE INDIA
START WITH ATTITUDE feat. HARDIK PANDYA
    [
  • Director
  • ·
  • Matthias Zentner

Yes, in the beginning, and in the end, it’s all in the attitude:

One of the best Indian national cricket players, Hardik Pandya was the brand ambassador for Gillette India last year when Matthias Zentner shot the following spot featuring the athlete. Unfortunately, and because of the social backlash over the controversy for the borderline sexist and racist comments made in the popular Indian TV show, Hardik lost this status at the beginning of 2019.

Even though the creative work of the agency, production and post-production team eventually got punished too, as the client pulled the airing of the commercial off the screens, we thought a lot about if making it public would be the right move. As we think it would be unfair to all the artists and hard-working teams to go unnoticed, …

read more
>

CREDITS
·

CLIENT

GILLETTE | INDIA

AGENCY

GREY | MUMBAI

PRODUCTION

MAGIKLANTERNFILMS

EXECUTIVE PRODUCER

SHOUBHIK ROY

DIRECTOR

MATTHIAS ZENTNER

D.O.P.

ZUBIN MISTRY

POSTPRODUCTION

VELVET MEDIENDESIGN GMBH

PRODUCER

ANDREAS FILIP

POST PRODUCER

PETER JACOBY

EDITOR DC

MATTHIAS ZENTNER

VFX SUPERVISOR

FALK BUETTNER

CONCEPT ART | DMP

KORBINIAN VOGEL | LARA FRANK

COLOR GRADING

BIANCA RUDOLPH | ARRI

MATCHMOVE

CHRISTOPH GAUDL

RETOUCH

RAYK HEMMERLING

ROTOSCOPE

TRACE

3D MODELLING

FABIAN HOFMANN

3D BUILDING | 3D FOG

SASCHA CASPAR

3D | 3D CRICKET BALL

BATELION

LEAD FLAME ARTIST

CHRIS WEINGART

ROTOSCOPING

TRACE VFX

SOUND DESIGN | MIX

M-SOUND