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HIRMER
REAL MEN COME IN ALL SIZES
    [
  • Director
  • ·
  • Matthias Zentner

Munich based, all-men fashion brand, Hirmer, serves as a source of sartorial inspiration for the confident, modern, urban, German gentleman since 1915. As the fashion industry increasingly shouts out for individuality and uniqueness the marginal group of the plus-sized consumer are frequently left behind. With their big-size brand “Grosse Groessen”, Hirmer fills the gap for everyone from size 2XL up, or taller than 1,90m.

In their upcoming Grosse Groessen (Big-Sizes) campaign, Hirmer indicates that being different means being special, and being special stands for being utterly individual. In support of that kind of masculinity, velvet Mediendesign as a design studio, production and VFX house,  created this big-sized and custom-tailored campaign “Wahre Maenner zeigen …

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CREDITS
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AGENCY

VELVET MEDIENDESIGN GMBH

CREATIVE DIRECTOR

MATTHIAS ZENTNER

COPYWRITER

HANS MERTEN

PRODUCTION

VELVET MEDIENDESIGN GMBH

DIRECTOR

MATTHIAS ZENTNER

PRODUCER

ANDREAS FILIP

SERVICE PRODUCTION

SHE FILMS

SERVICE PRODUCER

MINJA JOVANOVIC

D.O.P

LUKA MILICEVIC

POSTPRODUCTION

VELVET MEDIENDESIGN GMBH

EDITING

JOCHEN KRAUS

COLOR CORRECTION

BIANCA RUDOLPH

TITLE ANIMATION

THOMAS WERNBACHER

COMPOSITING

PETER NEMEC

COMPOSITING

LENE MARTENS

DIGITAL MATTE PAINTING

LARA FRANK

SONG

I MADE A MAN OF ME

MUSIC PRODUCTION

HENANX FEAT. BOSWORTH CREATIVE

PRODUCER | SUPERVISION

HENAN WENSINK

SUPERVISION BOSWORTH

DIRK LANGE

COMPOSER

OLIVER SCHMITT | PETER MUESSIG | KRISZ KREUZER

AUTHOR

OLIVER SCHMITT | PETER MUESSIG | VELVET MEDIENDESIGN

VOCALS

GORDON DOMNICK

VERLAG

BOSWORTH MUSIC GMBH