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KUKA
3.0 THE PERFECT MATCH
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  • Director
  • ·
  • Matthias Zentner

For the past 2 years we endorsed the skills of KUKA robots and of a German tennis player Timo Boll. We watched the duel between the two unequal opponents, we saw them take revenge. But now we want to take things to the new era: the age of the human – machine collaboration. Development of robotics, drone technology even VR guide us to this exciting new age. Industrie 4.0. KUKA allows us to believe we are already there, but this time it is not a man against the machine, but a man with a robot as an equal. That step from being opponents to becoming comrades.

Human sensitivity, emotional intelligence paired with the A.I and it’s steel muscle power should go together in a synergy and friendship.

Take a deep breath, Timo, balancing in that stunning hight.

So confident in the his …

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CREDITS
·

CLIENT

KUKA AG

MARKETING DIRECTOR

BORIS DOLKHANI

AGENCY

SASSENBACH ADVERTISING

CREATIVE DIRECTOR

HANS NEUBERT

ACCOUNT MANAGER

KIN-MING CHAN

COPYWRITER

HANS NEUBERT | ANYA BERGMAN

ART DIRECTION

MELANIE KISSENDORFER

PRODUCTION

VELVET FILM

PRODUCER

MARIA METODIEVA

DIRECTOR

MATTHIAS ZENTNER

DOP

TORSTEN LIPPSTOCK

EDITOR

FLORIAN HOEGER

SERVICE PRODUCTION

RED FILMS | BELGRADE

POST

VELVET MEDIENDESIGN GMBH | MUNICH

POST PRODUCER

ALEXANDER ZEUS

POST PRODUCTION MANAGER

NIKLAS STOLZENBERG

CONCEPT ARTIST

KORBINIAN VOGEL

GRADING

ARRI | BIANCA RUDOLPH

3D LEAD AND VFX SUPERVISOR

LEIF PETERSEN

3D

IGNYTE

ROTOSCOPING | RETOUCHING

GERONIMO WUEST

SENIOR NUKE ARTIST

CHRISTIAN REIMANN

CI BRANDING | AFX

THOMAS WERNBACHER | MARKUS FEDER

PHOTOGRAPHER

MATTHIAS ZENTNER | GORDON SCHIRMER

MUSIC

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