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MERCEDES BENZ
RACE || TURNS INTO
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  • Director
  • ·
  • Matthias Zentner

“Race” is the name of the commercial, a Mercedes Benz brand spot.

It visually takes us back into late 1894 (the first known race in history) and pushing its way till today. It reminds us also that this race was won by Mercedes Benz! But it also wants to tell us that the race against oneself is never over, not for Mercedes! This adult fairy tale is dipped in a full moon scenery, a magical race in a mysterious atmosphere. The shooting took place in 3 different race tracks in Spain: Sitges (near Barcelona) was recreated in order to obtain banking curves from the 1940s Askari (in Ronda) & Guadix were used for modern race tracks.

3-day shoot included altogether 11 cars, starting with real vintage beauties like 1907 60HP, a 1937 Silver Arrow, followed by a 1955 Gullwing, then the …

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:: AWARDS
RACE: Mobius Award, Hugo Award, Bronze NY Festival, Finalist LIAA, 1st place Animago // TURNS INTO: 2nd place Mobius Award
CREDITS
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AGENCY

MERKLEY AND PARTNERS // NEW YORK

EXECUTIVE CD

ANDY HIRSCH & RANDY SAITTA

PRODUCTION

FOREIGNFILMS // NEW YORK

EXECUTIVE PRODUCER

FEDERICO FASOLINO

PRODUCER

PETER CHRISTY

DIRECTOR

MATTHIAS ZENTNER

ART DIRECTOR

KIRK MOSEL

COPYWRITER

SAUL DENNIS

PRODUCER

CHRIS OTT

POSTPRODUCTION

VELVET.FILM // MUNICH // GERMANY

DOP

STEFAN VON BORBELY

POSTPRODUCER

ANDREAS ROTHENAICHER

EDIT

JOCHEN KRAUS, DAVID CROLL & PAT TROJAN

3D

BLACKMOUNTAIN

VISUAL FX // FLAME

ALEX LEMKE, LENE HOENIGSCHMID & SYLVIA ROESSLER

MUSIC

THE LODGE

COMPOSER

MATT ROBERTSON

AUDIO POSTPRODUCTION

AUDIO ENGINE // NEW YORK

SERVICEPRODUCTION

AXIS FILMS // BARCELONA

SERVICEPRODUCER

JOAQUIM CASTELLS & DAVID MAURI