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RENAULT TALISMAN
CONTROL

    Renault Talisman – car like an elephant in an exclusive glassware shop?

    No way!

    The new 4 control feature allows the full control of all wheels when driving even the most challenging terrain or road.

    156 glasses

    12 vases

    8 chandelier

    In a commercial for the international market, the land of grand design and powerful crafts it had to be all about the appeal and the aesthetics and performance.

    In an “activation day” test, 3 drivers were chosen to perform the new full control wheel system which allows them to drive tighter curves and more precise moves. For the parkour, the obstacles were mainly built in oversized glassware. But the challenge became perfect when we added the scenic lighting in the mapping projection as a pre-produced digital enhancement, but analogue …

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    CREDITS
    ·

    CLIENT

    RENAULT

    AGENCY

    PUBLICIS ITALIA

    EXECUTIVE CREATIVE DIRECTOR

    BRUNO BERTELLI | CRISTIANA BOCCASSINI

    ART DIRECTOR

    CECILIA MORO

    COPYWRITER

    MICHELE DELL’ANNA

    PRODUCTION COMPANY

    ASCENT FILM

    EXECUTIVE PRODUCER

    LEONARDO GODANO

    DIRECTOR

    MATTHIAS ZENTNER

    DOP

    STEFAN VON BORBELY

    PRODUCTION DESIGNER

    TONINO ZERA

    EDITOR

    STUART GREENWALT

    DIGITAL ART DIRECTOR

    GIORGIO LUCHETTI

    DIGITAL PROJECT MANAGER

    VITTORIO CAFIERO

    CREATIVE DIRECTOR

    FRANCESCO MARTINI

    DIGITAL CREATIVE DIRECTOR

    MASSIMO GUERCI

    POST

    VELVET MEDIENDESIGN GMBH

    POST PRODUCER

    ALEXANDER ZEUS

    POSTPRODUCTION MANAGER

    NIKLAS STOLZENBERG

    CONCEPT ART | MATTEPAINTING

    KORBINIAN VOGEL

    PROJECTION CREW

    CLAUDIUS SCHULZ | NEPOMUK LIPPL & ROLAND STRUTZ

    3D

    IGNYTE GMBH | MUNICH

    RETOUCHING | ROTOSCOPING

    GERONIMO WüST | RAYK HEMMERLING & JOHANNES BOGENHAUSER

    ONLINE | COMPOSITING

    CHRIS WEINGART

    COMPOSITING

    PETER NEMEC