Matthias Zentner was awarded for directing the job for the brand campaign Tostitos corn chip aired in US market. The concept came from the agency Goodby, Silverstein & Partners, SF. The concept considers the answer to: where do you come from and where are you heading to?
This human approach helped to define a plant as a child and camera as a parent. Take the metronome of life and look at it like a parent would look at its child. We witness all stages of a corn plant: from seed to the delicious chip, passing through life stages as if the corn would observe a human lifetime. The access to art is to build something which differs through its uniqueness and its sensitive observation in the content point of view. While it grows: the weather and the seasonal changes, as well as the …
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