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TOSTITOS
WE WAIT

    Matthias Zentner was awarded for directing the job for the brand campaign Tostitos corn chip aired in US market. The concept came from the agency Goodby, Silverstein & Partners, SF. The concept considers the answer to: where do you come from and where are you heading to?

    This human approach helped to define a plant as a child and camera as a parent. Take the metronome of life and look at it like a parent would look at its child. We witness all stages of a corn plant: from seed to the delicious chip, passing through life stages as if the corn would observe a human lifetime. The access to art is to build something which differs through its uniqueness and its sensitive observation in the content point of view. While it grows: the weather and the seasonal changes, as well as the …

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    CREDITS
    ·

    CLIENT

    TOSTITOS // USA

    AGENCY

    GOODBY, SYLVERSTEIN & PARTNERS // SF

    BPM

    DUSTY SLOWIK

    PRODUCER

    ROB SONDIK

    PRODUCTION

    FOREIGNFILMS // NY

    DIRECTOR

    MATTHIAS ZENTNER

    PRODUCER

    FEDERICO FASOLINO

    LINE PRODUCER

    JO DE FINA

    DOP

    STEFAN VON BORBELEY

    EDITORIAL COMPANY

    MAD RIVER POST

    EDITOR

    MARCO PEREZ

    EDITORIAL COMPANY PRODUCER

    LAURA RELOVSKY & KIM OLIVIERA

    POST

    VELVET.FILM

    PRODUCER

    JULIAN BUECHNER

    FLAME

    SYLVIE ROESSLER

    SHAKE

    MANUEL VOSS

    VFX

    BLACKMOUNTAIN

    MUSIC

    HUMAN@HUMAN