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KUKA
THE DUEL
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  • Director
  • ·
  • Matthias Zentner

When we were asked to work on this campaign, it was immediately clear that this project is going to be something big and something special, yet it was beyond our imagination how gigantic and epic the media response and the feedback to the teaser, launched by KUKA on YouTube and the event-page, and internet in general, will be! It was such a pleasure to see the number of likes and clicks rising sky-high on YouTube, and to follow the passionate discussions and arguments on who is going to win, and more importantly WHY: Man or the Machine in this ultimate showdown?

TIMO BOLL, the German master and ping-pong Superstar VS. the fastest, meanest KUKA bot of all times, KR AGILUS. Welcome to the SF League

The blog’s and portals already compared it to the Kasparov”s chess match against …

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:: AWARDS
Best-of-the-Best - Red Dot Award | Winner ; Digital Communication Award / 3rd Place; CommAward | Winner; European Excellence Award | Winner; Online Communication Award Germany | Finalist; Best World Advertising - New York Festivals | 3rd place; EEofE | 2nd Place; Macronomy B2B Marketing Award
CREDITS
·

CLIENT

KUKA ROBOTER // AUGSBURG

RESPONSIBLE

DR. ANDREAS BAUER, BORIS DOLKHANI & MARKUS GOEGLER

AGENCY

SASSENBACH ADVERTISING

RESPONSIBLE

PETER METZ, HANS NEUBERT, KIN MING CHAN, JULIA SCHWARZ, MELANIE KISSENDORFER, ANYA BERGMANN & MARTIN KURTZ

AGENCY PRODUCER

MICHAEL ZACKEL

DIRECTOR

MATTHIAS ZENTNER

PROGRAMMING

BENJAMIN BADER

PRODUCTION

VELVET MEDIENDESIGN GMBH // MUNICH

PRODUCER

OLIVER LOESSL

DOP

DIETER DEVENTER & ALEXANDER STANISHEV

SERVICE PRODUCTION

CHOUCKOV BROTHERS

STUDIO SERVICE PRODUCER

MARIA METODIEVA

ART DIRECTOR

SABINA CHRISTOVA

POST

VELVET MEDIENDESIGN GMBH // MUNICH

POST PRODUCER

OLIVER LOESSL

EDITOR

CHRISTIAN LONK & MATTHIAS ZENTNER

COLOR CORRECTION

FLORIAN WOLF

3D

IGNYTE

FLAME ARTISTS

SYLVIE ROESSLER & TOM TILLER

NUKE ARTIST

RAYK HEMMERLING

TITLE ANIMATION

THOMAS WERNBACHER

MUSIC PRODUCTION

LOST IN MUSIC

COMPOSER

MATTHIAS NEUHAUSER

SOUNDMIX

ROBERT MILLER
C.O. M-SOUND

PHOTOGRAPHER

MATTHIAS ZENTNER

PHOTOGRAPHER‘S ASSISTANT

GORDON SCHIRMER