Abu Dhabi TV is the main, pan-Arabic, channel of the EMG, Emirates Media Group. Architecture is a fundamental thought in the ADTV design language. It expresses urban life, home, modernity, progress, prosperity, future and expansion. landmarks of the Emirates, like breathtaking modern buildings, traditional and historical sceneries and the smooth and mellow shapes of the country and landscapes are combined in an unusual, unseen and light design with powerful and translucent colours, and are a perfect mirror of the spirit of its people, country and their pan-Arabic channel. This architectural basis is visible in the graphical idents ( with real, but abstract people acting) and in the openers for various news bulletins and news shows. The second distinctive feature in the design …