The AB group is a progressive Indian company situated on a never-ending journey towards the excellence. This perfectionist attitude was transformed into their new company advertising campaign. Produced by OMG, India and Filmmaster, Italy and directed by Matthias Zentner, the vision of the company was translated in a huge open-air orchestra with every single performer acting as a part of the complete musical piece. Every single human of the ab group plays a significant role in the companies mission, as well as in its success. So every musician plays a note in a strong bondage with the natures „instruments“. Reflecting Indian heritage and global-player attitude, there is a mixture of ethnics, traditional and world instruments. The original music score also expresses their …