Matthias Zentner had a great opportunity to create and direct a launch campaign for the brand Camomilla, specialized in women accessories. „Accessori ed Emozioni“, the brand concentrates on bags and fashion accessories allowing women to have fun and express their creativity. It’s a happy brand, targeting women between 30 and 50 with a mix & match attitude. „Grande Como la Tua Fantasia“ – “As big as your fantasy”- strengthens the idea of small accessories enlarged to a huge size and playing with them. To underline this playful heritage, Matthias placed the Camomilla women in, what he calls: „The Kidult World“. it is the world where a grownup women take the perspective of a little girl – a kid in an adult world with childish magic and behaviour, so he uses oversized …