The design of Egyptian private entertainment channel CBC (Capitol Broadcasting Center) specialized mainly in entertainment, drama and political talk shows, just got polished up and dusted off in a re-brand by velvet’s design department.

Original purple colour, driven from the channel’s CI, was taken beyond the static, enriching the design with more energy & dynamics. Born from the brand’s mission statement “We go further”, this energy flow had to break free from the stand-still and spread out as light, giving birth to a life circle.

The logo becomes a transparent silhouette in the shape of the cut-out circles, containing the sparks of the whole prismatic spectrum: the energy of the Egyptian nation.

Idents transport this idea even further, using the theme-defined colours …