Norway does not like cheap. something cheap is an absolute taboo, still, the mobile communication shouldn’t be expensive either. That’s why the Norwegian mobile operator Chess teaches us how the omnipresent mobile communication looks like if you don’t take the needs of the customer seriously while trying to make it affordable. With the telephones made of threads connected to a plastic cup, the users end up in clumsy and whimsical situations getting stuck, caught in the labyrinth of lines. it’s a net made of threads connecting everything, everyone and everywhere.

Spread all over the city, the threads of connectivity disturb the others, they get in the way, the ‘lines’ get cut off, people stumble over them or have to move them, to get through. The common situations become hard to …