This is a follow-up commercial to the cups and threads featured in our last newsletter at the end of the year. Tt is the second spot in the chess campaign caricaturing how communication should not feel like. What if we would not have any cellphones, text messages or other modern tools for communication? We would use paper planes and write our messages on them in the hope that they would arrive. Matthias Zentner again successfully directed this second commercial with a handmade feel to illustrate the paper plane flights ending up in silly situations, especially when the messages don’t even reach their aimed destination. The text messages are all written by hand, bringing us back to the time where mobile communication was a kind of science fiction! The warm colours and the …