Stepping out to into the open and use the public space to create the most unexpected moments that is exactly what we did for Das Erste and their seasonal promotion package.

In our sun catcher-campaign and the 4 sun-soaked idents, we reveal that your personal garden of Eden or a dream island is everywhere, the city full of places for tranquillity, as well as those for fun and refreshment.  Summer escapism lays as near as the next public space compressed in the moments of life bursting with lightness.

Only the rhythmic rap poems contrast the visual deceleration of time inviting you to absorb the true sense of life.