The simple emotional idea of a heartbeat is on a rhythmic mission to make you open up your heart. Transferring the heartbeat from an individual to the outer world in the form of a circular wave means: sharing a heartbeat with the world.

„With a beat.

that’s how we started.

We opened our eyes

to everyone, everything, everywhere.

We dreamt, loved, tried, created.

and the world responded.

With a beat.

that’s how we grow.

Because when you listen to someone‘s heart,

your own beats to the same rhythm.

And the world beats to yours.

Just open your heart.“

This is UAE Telco‘s first major advertising campaign since their launch in 2006. The campaign includes 2 x 50 sec, 2 x 30 sec, many 5 and 10 sec cut-downs and print – all, the spots are directed by Matthias Zentner and a …