Using the cinematic, minimalist and art-photography style the first half of the new 2014 Ford campaign, directed by Matthias Zentner, is reduced to the core to respectfully features the beauty, high-class and functionality of the Ford cars.

The automotive details are surreally implemented in the urban scenery and American landscapes, not leaving the direct clues to their localization. The surrounding is peaceful, calm and stress-free allowing us to enjoy the single moments and release the tension of the everyday’s routine. The car becomes a cocoon, a kind of magical capsule to another, better and simpler world, strongly supported by the pure yet seductive voice-over from Helen Hunt, who leans to a contemplative yet pointed read about the detailed observation of a human life.

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