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FRUIT OF THE LOOM
MUSICAL

    Known mostly for highly esthetically visuals, Matthias Zentner shines in this tongue-in-cheek comedy for the Fruit of the Loom men underwear collection musical: ‘It’s not the uniform that makes me look manly’ sings the lumberjack, then rips his clothes off – in an act of liberation from the conventional uniform that marks his profession. The bullfighter, astronaut, the Mexican Lucha-Libre wrestler, policeman, construction worker and bunch of other men follow, singing the same line followed by the same reaction! As the motion spreads across the city streets, astounded women observe, jaw-dropping, the commotion of this one-minute-heroes, the self-conscious and strong males running around the neighbourhood in kind of musical parade, wearing nothing but their underwear, the real …

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    :: AWARDS
    Silver - NY Festivals Hispanic Advertising
    CREDITS
    ·

    CLIENT

    FRUIT OF THE LOOM

    MARKETING DIRECTOR

    JOHN SHIVEL

    AGENCY

    GRUPO GALLEGOS

    AGENCY PRODUCER

    VALERIA MALDINI

    CREATIVE DIRECTOR

    MARTIN CERRI & FAVIO UCEDO

    PRODUCTION

    ACA FILMS // MEXICO

    EXECUTIVE PRODUCER

    DAVID CHIPON

    LINE PRODUCER

    ELDA BRAVO

    DIRECTOR

    MATTHIAS ZENTNER

    DOP

    TORSTEN LIPPSTOCK

    POST

    VELVET.FILM

    POST PRODUCER

    GUSTAF RICHTER

    FLAME

    SYLVIE ROESSLER

    SHAKE

    MANUEL VOSS

    EDITOR

    JOCHEN KRAUS

    MUSIC

    PAPAMUSIC