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FUJITSU
GEISHA

    The Japanese technological company Fujitsu teamed up with the Italian production Filmmaster and the director Matthias Zentner for their new air-condition commercial, just launched. The simple idea was that the perfect choreography of fans, done by hundreds of ice-cold Geishas, provoke the cold wind coming out of an air-condition. They coordinate so perfectly, that the interaction of fans provides the cool breeze. As for the mentality of the Japanese culture, every person functions like one for all, the synchronization of the Geisha dancer is in a perfect harmony. The white hair stands for an icy Geisha, the colour-codes were inspired by the temperature scale and the corporate colours of Fujitsu. The costumes were designed using the heritage of kimonos and transferring it into a …

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    CREDITS
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    CLIENT

    FUJITSU // JAPAN

    AGENCY

    DDB // ITALY

    PRODUCTION

    FILMMASTER // ITALY

    DIRECTOR

    MATTHIAS ZENTNER

    EXECUTIVE PRODUCER

    ADA BONVINI

    DOP

    STEFAN VON BORBELEY

    LINE PRODUCER

    STEFANIA DALLAGNESE

    SERVICE PRODUCTION

    LIVINGILMS // BANGKOK

    EXECUTIVE PRODUCER

    FRED TURCHETTI

    POST

    VELVET.FILM // MUNICH

    POST PRODUCER

    ANDREAS ROTHENAICHER

    EDITOR

    JOCHEN KRAUS

    FLAME

    SYLVIE ROESSLER

    SHAKE

    MANU VOSS, CHRISTIAN STANZEL & MARTIN TALLOSY

    3D

    NIELS ENGLER

    MUSIC

    ROBERTO CACCIAPAGLIA