Seamless travel through the seasons in always the right outfit from Gloria Jeans was the challenge to produce in one single, packed shooting day. Seamless is the word and urban poetry, with an upbeat rhythm, is the mood for the new Gloria Jeans Commercial.

The narrative has a surprising simplicity in the changes of the costume and the styling settings. Our cosmopolitan heroine lives and strolls through the streets of a European city, with vivid and rapid changing seasons. Her clothes adjusting to it in seconds.

This is partly achieved by reversed movement on camera and riggings for removal of the costumes, combined with CGI transitions based on a body scan from the main actor and its clothes.

Camera, actors and the light start to move like dancers, evoking the smooth flow …