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GRAN CENTENARIO
THE CALLING

    In the late 1800s, Lazaro Gallardo, a tavern owner and tequila producer, named his specially produced tequila Gran Centenario to mark the beginning of the new century and also the beginning of tequila sales at his tavern. Inspired by the French Art Deco, the exquisite bottle deserved a new campaign to show the outstanding quality and the grand heritage of the product. The Centenario angel calls an outstanding angel party with its powerful trumpet.a diners place in an evening scenery is the target of its call. From a calm, normal, evening atmosphere and beginning with the sounds of the trumpet, everything becomes a big blast, evoking complete destruction of the diner. The pressure of the powerful sound makes tables, lamps and chairs, objects and also people start to tremble and …

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    :: AWARDS
    World Gold - NY Festivals, 2x Silver - Clio Award, 1x Silver & 1x Bronze - Circulo Creativo de Mexico, 1x Gold & 1x Finalist - Mobius Award, Silver - LIAA, Gold - Ojo de Iberoamerica, Gold - Kinsale Shark Award
    CREDITS
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    CLIENT

    CASA CUERVO

    PRODUCT

    GRAN CENTENARIO

    AGENCY

    DDB MEXICO

    CREATIVE DIRECTOR

    RAYMUNDO LOPEZ & YOSU ARANGUENA

    AGENCY PRODUCER

    MARCELO GENEL

    DIRECTOR

    MATTHIAS ZENTNER

    DOP

    TORSTEN LIPPSTOCK

    PRODUCTION

    ACA FILMS // MEXICO

    PRODUCER

    DAVID CHIPON

    EDITORIAL & POST

    VELVET.FILM

    PRODUCER

    GUSTAF RICHTER

    EDITOR

    JOCHEN KRAUS

    MUSIC

    ADELPHOI MUSIC LTD // LONDON

    COMPOSERS

    ANDREW SHERRIFF & ASHLEY BATES

    MUSIC PRODUCER

    SEAN ATHERTON

    VFX

    BLACKMOUNTAIN

    VFX SUPERVISOR

    ABDELKAREEM ABONAMUS

    TECHNICAL DIRECTORS

    DANIEL STERN & TOBIAS OTT

    ARTISTS

    YUTA SHIMITZU, BASTIAN TRAUNFELLNER & ADAM WESIERSKI

    SHAKE

    MANU VOSS, CHRISTIAN STANZEL, MARTIN TALLOSY, CHRISTIAN DEISTER & DAGMAR AMMON

    FLAME

    SYLVIE ROESSLER

    SERVICE PRODUCTION

    MILK & HONEY // PRAGUE