Munich based, all-men fashion brand, Hirmer, serves as a source of sartorial inspiration for the confident, modern, urban, German gentleman since 1915. As the fashion industry increasingly shouts out for individuality and uniqueness the marginal group of the plus-sized consumer are frequently left behind. With their big-size brand “Grosse Groessen”, Hirmer fills the gap for everyone from size 2XL up, or taller than 1,90m.

In their upcoming Grosse Groessen (Big-Sizes) campaign, Hirmer indicates that being different means being special, and being special stands for being utterly individual. In support of that kind of masculinity, velvet Mediendesign as a design studio, production and VFX house,  created this big-sized and custom-tailored campaign “Wahre Maenner zeigen …