Intimissimi is the most important brand of the Italian Calzedonia company, specializing in bras and other lingerie. The bra itself, celebrating 100 years of its modern existence (patented in 1914 in the USA), became the most important and basic garment of every woman, yet it has been proved that even up to now so many women are still wearing the wrong size. Starring the charming and beautiful Hungarian model Barbara Palvin, the new Intimissimi campaign is in search for the perfect bra, extending their range of sizes. Shot in the spacious and lofty Lone Hotel in Croatia, director Matthias Zentner transformed the creative idea of the Apart Collective agency into a seductive and sensual symphony, a metaphorical search light-footed carried out by our heroine for the perfect size …