Intimissimi is the most important brand of the Italian Calzedonia company, specializing in bras and other lingerie. The bra itself, celebrating 100 years of its modern existence (patented in 1914 in the USA), became the most important and basic garment of every woman, yet it has been proved that even up to now so many women are still wearing the wrong size. Starring the charming and beautiful Hungarian model Barbara Palvin, the new Intimissimi campaign is in search for the perfect bra, extending their range of sizes. Shot in the spacious and lofty Lone Hotel in Croatia, director Matthias Zentner transformed the creative idea of the Apart Collective agency into a seductive and sensual symphony, a metaphorical search light-footed carried out by our heroine for the perfect size …
CLIENT
AGENCY
AGENCY CREATIVE DIRECTOR
AGENCY ART DIRECTOR
PRODUCTION COMPANY
TALENT // MODEL
DIRECTOR
DOP
EXECUTIVE PRODUCER
PRODUCER
SERVICE PRODUCTION
SERVICE PRODUCER
ART DIRECTOR SET
MAKE UP
HAIR STYLIST
POST
POST PRODUCER
EDITOR
FLAME ARTIST
3D ARTIST
MUSIC