Gerald Scarfe is a British political cartoonist, illustrator (Sunday Times New Yorker) and animator best known for the iconic Pink Floyd movie “Pink Floyd: The Wall”. His animation segments, particularly the marching hammers, have become iconic. This particular sequence, it’s dark tone, look & feel was the main source of inspiration for the tormented-milk-cow-walk needed to galvanise the audience against animal cruelty in the following spot for CHOCJES Gerald, Matthias Zentner and velvet wrapped together beautifully. 

Matthias with velvet and the decades-long experience in animation and motion-design was contacted by the creative Executive Producer Sunna Pilz and Antoni’s Creative Director and Managing Director Martin Pross. After a prosperous meeting with Gerald Scarfe …