• VFX
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  • PRODUCTION
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    MY·PLAYLIST
    KUKA
    THE DUEL

      When we were asked to work on this campaign, it was immediately clear that this project is going to be something big and something special, yet it was beyond our imagination how gigantic and epic the media response and the feedback to the teaser, launched by KUKA on YouTube and the event-page, and internet in general, will be! It was such a pleasure to see the number of likes and clicks rising sky-high on YouTube, and to follow the passionate discussions and arguments on who is going to win, and more importantly WHY: Man or the Machine in this ultimate showdown?

      TIMO BOLL, the German master and ping-pong Superstar VS. the fastest, meanest KUKA bot of all times, KR AGILUS. Welcome to the SF League

      The blog’s and portals already compared it to the Kasparov”s chess match against …

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      :: AWARDS
      Best-of-the-Best - Red Dot Award | Winner ; Digital Communication Award / 3rd Place; CommAward | Winner; European Excellence Award | Winner; Online Communication Award Germany | Finalist; Best World Advertising - New York Festivals | 3rd place; EEofE | 2nd Place; Macronomy B2B Marketing Award
      CREDITS
      ·

      CLIENT

      KUKA ROBOTER // AUGSBURG

      RESPONSIBLE

      DR. ANDREAS BAUER, BORIS DOLKHANI & MARKUS GOEGLER

      AGENCY

      SASSENBACH ADVERTISING

      RESPONSIBLE

      PETER METZ, HANS NEUBERT, KIN MING CHAN, JULIA SCHWARZ, MELANIE KISSENDORFER, ANYA BERGMANN & MARTIN KURTZ

      AGENCY PRODUCER

      MICHAEL ZACKEL

      DIRECTOR

      MATTHIAS ZENTNER

      PROGRAMMING

      BENJAMIN BADER

      PRODUCTION

      VELVET MEDIENDESIGN GMBH // MUNICH

      PRODUCER

      OLIVER LOESSL

      DOP

      DIETER DEVENTER & ALEXANDER STANISHEV

      SERVICE PRODUCTION

      CHOUCKOV BROTHERS

      STUDIO SERVICE PRODUCER

      MARIA METODIEVA

      ART DIRECTOR

      SABINA CHRISTOVA

      POST

      VELVET MEDIENDESIGN GMBH // MUNICH

      POST PRODUCER

      OLIVER LOESSL

      EDITOR

      CHRISTIAN LONK & MATTHIAS ZENTNER

      COLOR CORRECTION

      FLORIAN WOLF

      3D

      IGNYTE

      FLAME ARTISTS

      SYLVIE ROESSLER & TOM TILLER

      NUKE ARTIST

      RAYK HEMMERLING

      TITLE ANIMATION

      THOMAS WERNBACHER

      MUSIC PRODUCTION

      LOST IN MUSIC

      COMPOSER

      MATTHIAS NEUHAUSER

      SOUNDMIX

      ROBERT MILLER
      C.O. M-SOUND

      PHOTOGRAPHER

      MATTHIAS ZENTNER

      PHOTOGRAPHER‘S ASSISTANT

      GORDON SCHIRMER