Levissima water originates from ice and snow of Radasco mountains in Italian Alps with its peaks Piazzi and San Colombano towering over 1820 meter height.

In his new commercial and by using his unique visual language director Matthias Zentner tells us the story of how this water is made: its an ethereal atmosphere, dipped in a waft of cool air all in shades of turquoise and blue. glacier, ice cave where the impressive ice goddess lives.

The goddess liberates the Levissima well from the ancient ice by singing a magical, nostalgic but powerful tune… The music was composed in advance by Roberto Cacciapaglia. a masterpiece to which the picture was attuned, a rather exceptional approach to the commercial production.

The shot took place in cold Iceland, Greenland & Bangkok, planned and produced by Fred Turchetti.