More than 40 years in the fashion business and 100% made in Germany, Marc Cain, the women fashion brand is again experiencing the growing popularity.

Placed in the higher design segment this fashion brand combines the simple lines with the artsy touch and lively colours on complex textile prints: feminine yet not conservative, bloomy yet not girly, street approved yet elegant.

Director Christian Hoppe filmed Marc Cain’s last collection at the Panorama Fashion Fair Berlin and asked us to implement the models wearing the S/S 2016 collection and the artistic and imaginative illustrations, footage and animations into the 4 minute abstract movie which is now running at all Marc Cain fashion shows and the events as well as on the internet.

Playing with bold colours, imaginative …