For the new Mattoni mineral water campaign, which is the largest producer of mineral spring water in the Czech Republic, Cow and Boys, the Italian production company, assigned Matthias Zentner as a director. Zentner uses his knowledge in cinematographic photography, waking the visual heritage of the 1930s into our modern age and filming the whole movie in a dandified Carlsbad of the Czech Republic.

“He wants some water!” Whispers a waitress to a colleague, leaving him behind with an astonished face. This is how we begin to follow a conspirative and secret happening in Karlovy Vary just to experience a different manner of serving Mattoni water. Soon we watch the Czech supermodel Hana Soukupova arriving at the historical place. Hana, originally born in Carlsbad, plays the …