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MERCEDES BENZ
RACE

    “Race” is the name of the commercial, a Mercedes Benz brand spot.

    It visually takes us back into late 1894 (the first known race in history) and pushing its way till today. It reminds us also that this race was won by Mercedes Benz! But it also wants to tell us that the race against oneself is never over, not for Mercedes! This adult fairy tale is dipped in a full moon scenery, a magical race in a mysterious atmosphere. The shooting took place in 3 different race tracks in Spain: Sitges (near Barcelona) was recreated in order to obtain banking curves from the 1940s Askari (in Ronda) & Guadix were used for modern race tracks.

    3-day shoot included altogether 11 cars, starting with real vintage beauties like 1907 60HP, a 1937 Silver Arrow, followed by a 1955 Gullwing, then the …

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    :: AWARDS
    RACE: Mobius Award, Hugo Award, Bronze NY Festival, Finalist LIAA, 1st place Animago // TURNS INTO: 2nd place Mobius Award
    CREDITS
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    AGENCY

    MERKLEY AND PARTNERS // NEW YORK

    EXECUTIVE CD

    ANDY HIRSCH & RANDY SAITTA

    PRODUCTION

    FOREIGNFILMS // NEW YORK

    EXECUTIVE PRODUCER

    FEDERICO FASOLINO

    PRODUCER

    PETER CHRISTY

    DIRECTOR

    MATTHIAS ZENTNER

    ART DIRECTOR

    KIRK MOSEL

    COPYWRITER

    SAUL DENNIS

    PRODUCER

    CHRIS OTT

    POSTPRODUCTION

    VELVET.FILM // MUNICH // GERMANY

    DOP

    STEFAN VON BORBELY

    POSTPRODUCER

    ANDREAS ROTHENAICHER

    EDIT

    JOCHEN KRAUS, DAVID CROLL & PAT TROJAN

    3D

    BLACKMOUNTAIN

    VISUAL FX // FLAME

    ALEX LEMKE, LENE HOENIGSCHMID & SYLVIA ROESSLER

    MUSIC

    THE LODGE

    COMPOSER

    MATT ROBERTSON

    AUDIO POSTPRODUCTION

    AUDIO ENGINE // NEW YORK

    SERVICEPRODUCTION

    AXIS FILMS // BARCELONA

    SERVICEPRODUCER

    JOAQUIM CASTELLS & DAVID MAURI