The commercial represents one of the Motorola’s newest and also one of the worlds thinnest mobile phone existing: Motofone f3, with the thickness of just 9mm. its profile looks like a line, so the whole creation is based on the graphical reduction of lines. Christian Tyroller (designer director), Manuel Cassasola (animator designer) & Matthias Zentner (director) developed the graphical, almost black and white eye-catcher. The campaign’s aim was to show how slim this mobile phone is by using illustrated patterns of line setups. The lines alternate with the slim moto f3 model, which is rebuilt in 3D as a photographic model, based on the real one. The actual mobile phones were sent in from Mexico by the production house ACA films. The spot started with airing in Mexico city in a …