velvet produced 4 Brand Idents for Oman TV supporting the re-design for the national channel. The key visual is a colourful cloth, which weaves the tradition into the modernity, enabling the connectivity of Oman’s people.

The Ident’s mark the dialogue between the generations, mutual inspiration, the aspiration to success and cultural entertainment. The aspirational work for the people´s mind is the right setting for the cloth animation to any of the life projections. As the cloth stands for the agility of Oman TV, it becomes the common partner for all kinds of lifestyle situations. We worked in an impressive landscape with real people creating the touch of authenticity and originality as the appreciation for the stunning country of Oman.

The idents are a part of the branding campaign.