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RENAULT ZE
LA OLA

    Renault is sponsoring the “Sportschau”, the famous German sports program, which has soccer as the main topic and runs once a week on the public German TV station ARD. In the two ‘7 trailers, Renault focuses on their electronic car line – the ZE (zero emission) car models. Nature is such a great fan of these eco-friendly companions, that it creates a typical, joyful “Mexican wave” as they drive by. The cherry trees jubilate swaying their branches, the sunflowers stretch their yellow “heads” and turn to the passing cars followed by a cheerful sound of a stadium crowd. Matthias Zentner directed the spots for GAP films and shot the cars in a ‘Maerklin’ landscapes in Slovenia. the animation of trees and plants was created and developed by the CFX department of velvet.film in a sophisticated process.

    CREDITS
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    CLIENT

    RENAULT GERMANY

    CREATIVE AGENCY

    PUBLICIS FRANKFURT

    CREATIVE DIRECTOR

    STEFAN LEICK

    COPYWRITE

    GUIDO FAUST

    FFF PRODUCER

    JAN LEISTER

    CLIENT SERVICE DIRECTOR

    THEODOROS DIMOPOULOS

    EXECUTIVE CREATIVE DIRECTOR

    VOLKER SCHRADER

    DIRECTOR

    MATTHIAS ZENTNER

    DOP

    STEFAN VON BORBELY

    PRODUCTION

    GAP FILMS // MUNICH

    CEO

    ANDREAS SIMON

    PRODUCER

    BEATE EHLERT

    POST SUPERVISING

    GEORGIA CRAMER

    SERVICE PRODUCTION

    BAS PRODUCTION // SLOVENIA

    SERVICE PRODUCER

    ANDREJ CARUSO

    POST

    VELVET // MUNICH

    POST PRODUCER

    OLIVER LOESSL

    HEAD OF 3D

    LEIF ARNE PETERSEN

    3D ARTIST

    SASCHA CASPAR & FLORIAN KRAFT

    NUKE/SHAKE ARTISTS

    MANUEL VOSS & PHILIPP DANNER

    EDITOR

    JOCHEN KRAUS

    FLAME ARTIST

    UTE ENGEL

    SOUND DESIGN

    BLUWI // HAMBURG