Life as a theatre.
It represents dramatic moments. drama kings & drama queens: actors & divas. They all search for an identity & confidence behind the Safilo glasses. Every eyewear fits a charismatic person, expressing their emotions. A poetic and narrative monologue of thoughts which boost the impact of the moment.
Safilo is a glassware manufacturer for different fashion design houses such as Gucci, Dolce & Gabanna, Carrera etc… now being introduced in the stock market, Safilo demonstrates its own and their client’s fashion & luxury eyewear. A new brand positioning with strong visuals was needed. Fred films and BRW & Partners, Italy got in touch with Matthias Zentner and produced the commercial in Buenos Aires. velvet.film took over the post-production.
AGENCY
DIV CLASS=”STRNG”>PUBLICIS, // ITALY
EXECUTIVE CD
DIV CLASS=”STRNG”>ALASDHAIR MACGREGOR-HASTIE
PRODUCTION
DIV CLASS=”STRNG”>FRED FILMS@BRW & PARTNERS // MILANO // ITALY
EXECUTIVE PRODUCER
DIV CLASS=”STRNG”>FRED TURCHETTI
LINE PRODUCER
DIV CLASS=”STRNG”>BIANCA BARONI
SERVICE PRODUCTION
DIV CLASS=”STRNG”>MIAFILMS // BUENOS AIRES
POST
DIV CLASS=”STRNG”>VELVET.FILM // MUNICH // GERMANY
DIRECTOR
DIV CLASS=”STRNG”>MATTHIAS ZENTNER
DOP
DIV CLASS=”STRNG”>TORSTEN LIPPSTOCK
EDIT
DIV CLASS=”STRNG”>JOCHEN KRAUS
3D
DIV CLASS=”STRNG”>BLACKMOUNTAIN
FLAME
DIV CLASS=”STRNG”>SYLVIA ROESSLER
MUSIC
DIV CLASS=”STRNG”>LARGOLAND // BERLIN // CHRISTOPH BLASER
LYRICS
DIV CLASS=”STRNG”>MATTHIAS ZENTNER & FRANK KNAUER