There is already a kind of tradition in the creative approach of the STR8 fragrances expressing a very masculine nature of the typical customer. Involved are a modern American muscle car (in our case, Chevrolet Camaro), a self-confident guy and a beauty in a deserted place. It’s a passionate and sensual road movie, Zentner is taking us to: the hero is good looking, but not a macho, leaving his life behind, driving fast towards a deserted place on an empty highway. She – already waiting for him, impatiently – is like a hungry animal sensing her pray. It’s like a secret meeting point. As he drives towards her, the car starts to liquefy, still keeping the shape of the car. The closer it comes, the more it liquefies. This process stands for a dash of a perfume spray. Just before …