New Tecate commercial initiates one solitary quest on a legendary path of the Aztec ancestors of this Mexican Cerveza and the 70 years of its successful existence. Matthias Zentner was commissioned as a director to emphasize the products strong character and to bring our hero safe to his final destination.

The eagle, his loyal comrade and faithful spirit, guides him in a thirst race through the desert wasteland, the merciless sun, rain, storm and water. But, where is he rushing to?

Supremely concentrated and strongly drawn by a magnet-like force, nothing can stop him to reach his goal: the golden Tecate potion.