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TORTURE VICTIMS
SEAFOOD | BEEF | CHICKEN

    Torture is used as an instrument of state power in many countries and is not as far away as we all might think. “Folteropfer” (torture victims) is a social project dedicated exactly to this subject and its victims made for the therapy centre of torture victims in Berlin, Germany. In this social spot, the agency Publicis proposed to create a metaphor for food, starting harmless in daily habits.

    How close torture and daily practice are showing the increasing drama of the monotone routine. Subconsciousness and awareness in close relation to mind-bending in daily life. Habits need their rules. so the copy became a paragraph syntax…taken from the codes of a torture manual.

    CREDITS
    ·

    CIENT

    BEHANDLUNGSZENTRUM FOLTEROPFER // BERLIN

    DIRECTOR

    MATTHIAS ZENTNER

    AGENCY

    PUBLICIS // ERLANGEN

    PRODUCTION

    VELVET MEDINEDESIGN GMBH

    PRODUCER

    ANDREAS ROTHENAICHER

    POST

    VELVET MEDIENDESIGN

    EDIT

    JOCHEN KRAUS & ANDREAS AIGNER

    DOP

    MATTHIAS FUCHS

    MUSIC

    LARGOLAND