Director Matthias Zentner contributed to environmental protection with his new commercial for the environment-friendly car: Toyota Hybrid.

The spot combines images of nature & those of unique landscapes. The technical challenge was to blend 35 mm long exposure shots with Nikon 2dx long exposure shots. The boundaries were merged with a new commitment to a long exposure technique. We see traffic lights rise up from those landscapes and demonstrate a normal traffic situation: they are switching from red to green light giving a free signal for the protection of nature by using Toyota’s hybrid car.

The minimalist approach of the conceptually strong idea was perceived by impressive light moves in the cuts and a simple melody line embedded in the natural sounds.