Following the philosophy of Waku Doki, the Japanese term for”the pleasant anticipation and adrenalin rush”, Toyota”s new car RAV4 crossover USV is all about excitement and amazement with its intelligent technology and vibrant car design. Targeting the young and urban market, director Matthias Zentner created a dynamic, adrenaline-driven movie, brought to life by the powerful sounds of dub-step. An audiovisual presentation giving proper credit to this amazing machine and capturing the perfect Waku Doki moment.Waku Doki delivers fast twists and unforeseen plots, the black space provokes a thrill of anticipation. Motion design, in combination with real projection and 3D mapping, opens the space to excitement, a rush of endorphins. The rapid, echoing heartbeat, like in a surreal and …
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AGENCY
PRODUCTION COMPANY
EXECUTIVE PRODUCER
DIRECTOR
DOP
2ND CAMERA OPERATOR
ART DIRECTOR
MOTION DESIGN AND ART DIRECTION
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VFX SUPERVISOR
EDITOR
JOCHEN KRAUS
POST PRODUCER
FLAME ARTIST