The task was to reshape the appearance of the leader in the polish broadcast-market: TVN. the existing appearance, also velvet-made, was perceived as the first consistent TV-design in polish TV landscape. On this stage of success the redesign had to be tied up and had to meet the high demands of the channel. TVN’s appearance and its visual heritage is build on the characteristics of simplicity, symmetry & perfection. the circle is the most important actor and branding-element and had to be staged in a unique surrounding.  The aim was to rediscover the qualities of the circle and to set up the surrounding that accordingly uplifts it. Out of this tasks was created the idea of draw a perfect circle if you can.
The interplay of two dimensional surfaces and sharp circles creates …