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ADOLFO DOMINGUEZ
U BLUE

    We stay in the world of scent with yet another Spanish perfume commercial for designer Adolfo Dominguez called U Blue. This time, Matthias Zentner was challenged to create 2 parallel, weightless worlds. One with the male character floating under and another, female character, above the surface of the water. Our two protagonists, lacking any gravitation or laws of nature – float – each in its own world – magnetically attracted by each other but impossible to leave the inhabited spaces.

    Curious and charmed, they find the only way to get close to one another through U-blue perfume bottle, which our male character tears off of his heart and sends to a floating woman, generously excepting the extraordinary, scented gift.

    The access was metaphorical, the visual language reminds on sculptural moments of low-key photography.

    CREDITS
    ·

    CLIENT

    MYRURGIA

    AGENCY

    MADE IN SPAIN

    DIRECTOR

    MATTHIAS ZENTNER

    EXECUTIVE CREATIVE DIRECTOR

    DANIEL RODRIGUEZ

    PRODUCTION

    AXIS FILMS // BARCELONA // SPAIN

    EXECUTIVE PRODUCER

    JOAQUIN CASTELLS

    DOP

    TORSTEN LIPPSTOCK

    EDITOR

    JOCHEN KRAUS

    POST HOUSE

    INFINIA // CUSTOMEFX // VELVET

    FLAME ARTIST

    SYLVIA ROESLLER

    MUSIC

    MADE IN SPAIN

    AUDIO POST HOUSE

    BSO