We stay in the world of scent with yet another Spanish perfume commercial for designer Adolfo Dominguez called U Blue. This time, Matthias Zentner was challenged to create 2 parallel, weightless worlds. One with the male character floating under and another, female character, above the surface of the water. Our two protagonists, lacking any gravitation or laws of nature – float – each in its own world – magnetically attracted by each other but impossible to leave the inhabited spaces.
Curious and charmed, they find the only way to get close to one another through U-blue perfume bottle, which our male character tears off of his heart and sends to a floating woman, generously excepting the extraordinary, scented gift.
The access was metaphorical, the visual language reminds on sculptural moments of low-key photography.
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