The new Visa campaign was realized through the partnership between the creative teams at TBWA/CHIAT/Day and director Matthias Zentner. Matthias was brought on board to direct and creative post-supervise the entire aquarium spot from start to finish. His vision for the commercial completely revised the original conception as he created a magical and fantastic underwater journey. The viewer at home is immediately dropped into this world through a young girls eyes, her fantastic imagination of flame-blowing seahorses and bio-luminescence jellyfish and kaleidoscope worlds consisting of fish and corals. Incredible and majestic creatures glide before our eyes. We travel from one world into the next, following tropical fishes swaying over the red corals of the sea bottom, creating …
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