Existing for already 24 years, Zain is today one of the top ten global mobile telecommunications companies with main markets in the Middle East and Africa. Formerly called MTC group, they re-branded into Zain mid-September 07. To this occasion & under the claim of a Wonderful World, Zain & Saatchi & Saatchi, Beirut, invited Matthias Zentner to direct & velvet to produce this wonderful and poetic piece. The impressive and symbolic images stand for the different perception of life. it is a sensitive approach between the copy and the visual perspective.

The warm and inviting voiceover comes from the movie legend and an acclaimed actor: Mr Omar Sharif. His voice and Zentner’s cinematography created the magnificent impression of the Wonderful World awaiting an unborn child.

Zain …