It is Ramadan, but the mother nature is in pain and needs our help. In the new Zain (biggest telecommunication company covering the Middle East & Africa) campaign directed by Matthias Zentner, we see the images of the wasted land, observe the pain human have done to nature. The film is a purely artistic and dramatic personification of the natural elements, which are suffering. We feel the human presence or hints of it in each scenery, showing human traces of faces or shapes in the wounded nature. Mother nature is sad, in pain, it cries for help, so hurt and lonely, so helpless and sad. For this commercial, the director Matthias Zentner searched the human evidence in the expression of the natures pain.